Katie Willson
Katie Willson is a branding expert with a decade of experience in Creative Direction, Photography, and Entrepreneurship. She loves helping businesses create visionary brands with clarity and creativity.
Giving life to exceptional brands with clarity
for businesses
visionary brands
creating
Creating clear, artistic, visionary brands — that wow and inspire.
my vision
Favorite Tools:
In a world cluttered with noise, I focus on getting to the heart of your brand. As an architect of clarity and distinction, I shape brands that resonate deeply with their audience. My passion lies in transforming ideas into visual narratives, seamlessly blending innovation with purpose.
Simplicity is the the ultimate form of sophistication...
Clarity & Vision
Branding
- JEn, Co-owner, mom & popcorn
There was a disconnect between the amazing product that the business produced, versus how the consumer connected with the brand. Katie performed an impressive job of revitalizing the entire look and feel of Mom & Popcorn."
"When we bought Mom & Popcorn, the brand needed a complete refresh.
- Dave, Co-Founder, ProvenCFO
Katie took our lackluster, boring ‘typical accounting firm’ brand, and elevated us to a brand that embodied our company values, made us stand out from the competition, and established immediate customer appeal."
"I cannot tell you how many times customers commented on our website and our branding.
- Jon, Co-founder, Poppinfun
From brand development, website design, to the creation of marketing materials. She transformed our sales with a series of engaging videos. She crafted the scripts, collaborated with digital artists to produce all necessary assets, and handled the video editing herself.
"Katie successfully managed a variety of projects for us with outstanding results.
Investments are customized to meet your needs. Contact me for a quote.
Following the finalization of the brand identity, we provide you with comprehensive brand guidelines that serve as a roadmap for consistent brand implementation. These guidelines detail specifications for logo usage, color palettes, typography, and other visual elements, ensuring that your brand maintains cohesive and professional.
Delivery of brand guidelines
We start by creating mood boards, sketches, and visual concepts to explore various design directions. Through open communication and feedback sessions, we refine these concepts into a cohesive visual identity that reflects your brand's personality and speaks directly to your target audience.
Conceptualization and Development
We begin by diving deep into understanding your business, your target audience, and your industry landscape. This process allows us to gain insights into what sets your brand apart and what resonates with your audience. Together, we clarify your brand's unique value proposition to lay a solid foundation for the design process.
Research and Discovery
Experience
The
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Inquiry Form
Ready to elevate your brand? Fill out the form below to start the conversation. I'm here to help bring your vision to life. Let's collaborate and create something exceptional together.
Inquire to learn more about creating a clear, creative, and visionary brand.
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the process
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Showit Website Design by With Grace and Gold | Photography Courtesy of Liz Andolina