Mom & Popcorn was an adorable nostalgic candy and popcorn shop that needed a refresh. The branding was stale. I updated the colors, modified the logo, created new packaging, made a new website, updated signage, and embarked on a fresh social media campaign. My work helped aid business growth from $480,000 to $1.3 million.
A nostalgic candy shop needing a brand refresh
Branding
Mom & Popcorn
-Jon, co-Owner, Mom & Popcorn
There was a disconnect between the amazing product that the business produced, versus how the consumer connected with the brand. Katie performed an impressive job of revitalizing the entire look and feel of Mom & Popcorn."
"When we bought Mom & Popcorn, the brand needed a complete refresh.
The challenge was to keep the nostalgic vibe while giving the branding a facelift. With fresh branding, the store was able to reach new customers and expand it's reach online.
